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The Dirty Little Secret About Real Estate 800 Call Capture Systems
from: Brandi CummingsReal estate 800 call capture systems are a great tool for real
estate agents. The dirty little secret...it probably won't work
for you. The majority of real estate agents that get an 800 call
capture system don't use it correctly and then when the phone
doesn't ring, they blame the technology. The technology isn't
the problem, the application of it is. Most service providers
don't educate their users enough about how to get the most out
of their systems. Here are just 2 of the ways you can make real
estate 800 call capture technology work for you.
Lead Generation
Use your real estate 800 call capture number in all of your
advertising- business cards- flyers- faxes- direct mail pieces-
advertising. Anywhere you provide your contact information, you
should provide your 800 number. Why? Each time someone calls
your 800 number you've captured a lead. Your call capture system
captures the phone number- even if the number is blocked or the
caller doesn't leave a message. You can also capture the name
and address in most cases. Real estate 800 call capture systems
provide you with unique extensions that can be loaded with a
recording of your choice as well as a document that your callers
can request to have faxed to them. Load a recording and fax-back
document about each of your listings. Then advertise on your
sign rider, "Call for free, 24/7, recorded information
800-888-8888 ext. 100." This gives your buyers the ability to
call your toll-free number 24/7, at their convenience, for
information on your listings. Remember, each time a prospect
calls your 800 number for information, you've captured their
phone number and possibly their name and address. You can also
position yourself in the market as an information provider.
Place a small ad in your local paper or perhaps send a post card
out that offers free (no cost)- 24/7 (convenience)- recorded
information (no sales person to talk to). Each time someone
calls in to request the free information, you've captured a lead.
Listing Tool
Demonstrate the technology right in front of your seller's eyes.
Before going to the listing presentation, record the information
about their home in one of your extensions and load a listing
flyer or floor plan of their home. During the presentation tell
Mr. and Mrs. Seller that you are able to offer them something
that most other agents can't offer their sellers. Let them know
that you are going to offer free-24/7-recorded information on
their home. Have Mr. and Mrs. Seller call your 800 call capture
system along with the extension for their home. They will be
impressed with the recorded information and the ability to have
a fax with even more information automatically sent to them.
Give them confidence that each and every prospect will be
contacted and in a timely matter after your system captures
their name, address, and phone number.
These are just two of the ways you can make real estate 800 call
capture technology work for you. This is just the tip of the
iceberg. 800 call capture systems are a must for real estate
agents looking to generate more leads and get more listings.
But, it probably won't work for you...unless you know how to use
it.
About the author:
Brandi Cummings is a leading telecommunications consultant
specializing in 800 number
call capture technology for real estate professionals. Learn
more secrets and tips on how to make a call capture system work
for you at
Real Estate In Las Vegas Specific links
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